Industry Overview
Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories
Insights on consumer attitudes and behavior worldwide
Detailed information for 39,000+ online stores and marketplaces
Flexible integration for any environment
AI researchers delivering human-verified insights
Trusted data, wherever you work
Directly accessible data for 170 industries from 150+ countries and over 1 million facts:
Statista+ offers additional, data-driven services, tailored to your specific needs. As your partner for data-driven success, we combine expertise in research, strategy, and marketing communications.
Full-service market research and analytics
Strategy and business building for the data-driven economy
Transforming data into content marketing and design:
Statista R identifies and awards industry leaders, top providers, and exceptional brands through exclusive rankings and top lists in collaboration with renowned media brands worldwide. For more details, visit our website.
See why Statista is the trusted choice for reliable data and insights. We provide one platform to simplify research and support your strategic decisions. Learn more
Expert resources to inform and inspire.
Marijuana
Every year on April 20, or 4/20, large crowds gather around the world to smoke marijuana. Considered a high holiday (pun intended) by cannabis afficionados, legend has it that 4/20 originated from a group of high school students in Marin County, California, who, back in 1971, would meet at 4:20pm to smoke. They used “420” as a code for marijuana amongst themselves. Later, one of them went on to work with the Grateful Dead, who helped popularize the term. Then, in December 1990, a group of Grateful Dead fans in Oakland handed out flyers inviting people to smoke “420” on April 20 at 4:20p.m., marking the first iteration of the holiday.
Today, 4/20 is observed by many, and recreational marijuana consumption has been legalized or decriminalized in a large number of countries around the world. In the U.S., recreational marijuana is legal in 24 states and the District of Columbia, with commercialization starting in Colorado on January 1, 2014. Canada fully legalized marijuana in 2018. The two countries now have well-developed commercial retail systems, and as our infographic shows, Statista’s Market Insights project that the legal recreational marijuana market should generate over $38 billion across North America this year, making it by far the region in which the sale of the plant is most profitable. This includes all cannabis-based products, such as CBD or hemp products.
In Europe, a handful of countries have legalized or decriminalized the use of recreational marijuana products. Malta was first to legalize in 2021, and adults can now possess up to 7 grams and grow up to four plants at home. Rules are similar in Germany, Luxembourg, and the Czech Republic, where possession for personal use and home cultivation are legal (up to a point), while personal use and possession is legal in Georgia. In Spain and the Netherlands, personal use is tolerated and sales can happen in licensed coffee shops and cannabis clubs. In Switzerland, registered participants can legally purchase recreational cannabis in selected cities.
Description
This infographic shows the projected revenue of the legal recreational marijuana market in 2026 in selected regions, in billion U.S. dollars.
Report
Can I integrate infographics into my blog or website?
Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.
Feel free to contact us anytime using our contact form or visit our FAQ page.
Need infographics, animated videos, presentations, data research or social media charts?
More Information