Most data and anecdotal reports suggest cannabis consumers have one main priority: potency. Asking for the product with the most THC is a common occurrence in dispensaries, but a new survey says there’s another topic that may matter more—and that’s what’s in the weed itself.
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A new poll sponsored by cannabis genetics provider Royal Queen Seeds asked cannabis consumers a variety of questions, from why they use the plant to the right to grow at home. Conducted by Harris Poll, the survey included 2,017 U.S. adults ages 21 and older, including 851 who reported ever using cannabis.
While the poll covered a wide range of topics, pesticides emerged as the standout subject.
Roughly 72 percent of consumers surveyed said they were concerned about pesticides in cannabis. They cited high-profile news reports, with nearly two-thirds saying media coverage has increased their worry.
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Those polled are so worried about pesticides in pot that it might be impacting their buying habits: approximately 67 percent of consumers would choose pesticide-free cannabis over a product with higher THC, if given the choice.
“Consumers today are more informed and more intentional about what they put into their bodies,” said Shai Ramsahai, president of Royal Queen Seeds, in a press release.
Despite reports of banned pesticides showing up in legal cannabis, the majority of people said they trusted the regulated marketplace. Approximately 63 percent of consumers polled believe the industry is transparent about pesticide testing. However, women were more skeptical: about 36 percent said they had confidence in the market, compared with 46 percent of men.
While the vast majority of regulated cannabis passes all required pesticides and pathogen tests, high-profile cases of dirty product making it to market have clearly left consumers alarmed. As the cannabis market evolves and shoppers become more discerning, potency may not remain the top driver of product choice.
Rachelle Gordon is the editor of GreenState. An award-winning cannabis journalist, Emerald Cup judge, and Budist critic, Rachelle began her weed writing journey in 2015. She has been featured in High Times, CannabisNow, Beard Bros, MG, Skunk, and many others. Rachelle was the recipient of the Cannabis Journalist of the Year award at the 2025 Emjays and the Community Cultivator trophy at the 2024 Women’s Canna Awards. She has a particular interest in how cannabinoids may benefit people living with neurological conditions and autism spectrum disorder. Follow Rachelle on Instagram @rachellethewriter
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