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There was a long line stretching around the block on Monday morning outside the Mercy Wellness Dispensary in Santa Rosa, where cannabis shoppers were waiting in the rain to take advantage of 420 deals.
4/20 celebrations started with a group of high school kids in San Rafael in 1971, who used the codeword 420, meaning “let’s meet at 4:20 pm after school to get high.” The phrase led to the unofficial marijuana holiday, marked every year on April 20. These days, pot fans in some locations can attend 420 celebrations, or like in Santa Rosa, benefit from the 420 sales that many dispensaries hold.
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