So with the compiled research, repeated patterns of the same situations, Marijuana Connectz decided to bring you to the question and the answer to what do people want when it comes to recreational and medical marijuana.
First, we start with the question of what is that people want from this industry? Well it starts with identifying trends around products, popular dispensaries and of course what fits the best for the people.
Second, the answer to that question has not changed since marijuana was outlawed and that is people want quality for less and they want it fast. The best ways of meeting those demands consistently is with smooth delivery processes, meaning they do not want to visit the dispensaries to come see you and chat with you all the time, you are not in their marijuana thoughts when they are planning up their next purchase. A majority of People who put in the time to go to a dispensary, already have plans to come out for the day or already have planned it on a route out for the day.
How do you think Trulieve masters the game? Every consumer knows by now that it is not their customer service that wins people over, it is their quality and abilitiy to meet those convenient demands that keeps their retention rate well over 70%. This does not happen by just winning people over with conversations, it involves winning them over through good quality products and getting it to them fast, consistently.
Another example involves the giant curaleaf who boasts it is the biggest marijuana company in the industry but Trulieve seems to have affected that by becoming the largest retailer in the industry, why is that? they lack the ability to be consistent in those areas of demand with the lack of delivery options. This is why Trulieve remains on top as of june 2026 with the most retail locations of all including the number 1 curaleaf.